Rolex “Pepsi” Discontinued? GMT-Master II 126710BLRO Rumors Explained (2026 Update)

The luxury watch world is buzzing with speculation that the iconic Rolex GMT-Master II Pepsi may be discontinued. Recent reports highlighted by Hodinkee and other watch industry sources suggest that Rolex could be phasing out one of its most recognizable timepieces.

But is the “Pepsi” GMT truly discontinued, or is it just another rumor? Here’s everything you need to know.

What Is the Rolex “Pepsi” GMT-Master II?

The Rolex “Pepsi” refers to the GMT-Master II model with a red and blue ceramic bezel, inspired by the original design created for airline pilots in the 1950s. It allows users to track multiple time zones, making it one of Rolex’s most functional and iconic watches.

The modern steel version (Ref. 126710BLRO) returned in 2018 and quickly became one of the most sought-after luxury watches worldwide.

Why Are Discontinuation Rumors Growing?

1. Disappearance from Authorized Dealers

Multiple reports indicate that the Rolex “Pepsi” has started disappearing from authorized dealer websites. Some dealers have reportedly stopped taking new orders, fueling speculation that production has slowed or stopped.

2. Halt in Deliveries

Industry insiders suggest that Rolex may have stopped shipping new Pepsi models to retailers, which is often a precursor to discontinuation.

3. Rising Secondary Market Prices

As availability tightens, prices in the resale market are increasing. Limited supply combined with high demand is pushing collectors to pay premiums.

Is Rolex Officially Discontinuing the Pepsi?

As of now, Rolex has not officially confirmed the discontinuation. The model still appears on Rolex’s official website, which suggests that no formal announcement has been made yet.

However, historically, Rolex often quietly removes models from dealer networks before making any official updates—so this could be a transitional phase.

Possible Replacement: The “Coke” GMT?

Industry speculation suggests that Rolex may replace the Pepsi with a black and red “Coke” bezel GMT-Master II. This would align with Rolex’s history of rotating bezel colorways while maintaining the GMT lineup.

What This Means for Collectors

Increased Value Potential

If the Rolex Pepsi is discontinued, its value could rise significantly due to rarity and historical importance.

Limited Availability

Buyers may find it increasingly difficult to secure a new piece through authorized dealers.

Strong Long-Term Investment

The Pepsi GMT has always been a collector favorite, and discontinuation could further cement its status as a blue-chip luxury watch.

While the discontinuation of the Rolex GMT-Master II “Pepsi” is not officially confirmed, multiple signals—dealer shortages, halted shipments, and rising prices—suggest that something significant is happening.

For now, the watch remains one of the most desirable models in Rolex’s lineup. If you’re considering buying one, acting sooner rather than later might be a smart move.